Posters featuring the "old masters" of the French Belle Epoque poster, as well as early advertising posters for travel, sports, food, wines, and cigars. Publishing Institution: Kunstgewerbe Museum, Zurich. About the Advertising Image: Classic Liquor advertising image. Classic image by Cappiello using an Art Deco girl against a black backdrop that really pops!
Provenance: Hatay Stratton Fine Art, Northampton, Massachusettes. About the Artist: Leonetto Cappiello (1875 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris.He is now often called "The Father of Modern Advertising" because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac, and Hugo D'Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm. The item "Leonetto CAPPIELLO Signed REAL Stone LITHOGRAPH Limited Edition COGNAC MONNET" is in sale since Thursday, May 9, 2019. This item is in the category "Art\Art Posters". The seller is "desertangel-usa" and is located in Indio, California.
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